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American Clothing Brand
Brand Profile

Mizzen+Main stormed onto the menswear scene in 2012 with one simple yet revolutionary idea – create better dress shirts for modern men. Founded in Dallas by Kevin Lavelle, the company combines the polish of business attire with the comfort of athletic wear.

Lavelle himself was inspired by a sweat-soaked co-worker, sparking the realization that traditional fabrics fell short for today’s on-the-go professionals. His background as a business consultant and graduate of Southern Methodist University informed the brand’s meticulous attention to detail and design.

The result was the breakthrough Leeward dress shirt, crowned “The Best Damn Dress Shirt,” constructed from moisture-wicking, wrinkle-resistant fabric requiring minimal care. Mizzen+Main had effectively pioneered today’s performance professional wear category.

Propelled by self-funding and external investment, Mizzen+Main rapidly expanded from online pure-play to retail in men’s specialty boutiques. Pop-up shops in iconic locations like Saks Fifth Avenue underscored the strength of their offering.

Leadership evolved from founder Lavelle to heads of industry pioneers like Stitch Fix. But the brand philosophy remained consistent – blending style and comfort for the modern, active

Staying true to its origins while expanding into henleys, blazers,, and denim, Mizzen+Main appeals broadly to men seeking high-performance clothing matching their lifestyles. Almost a decade after its launch, the company continues to set the standard for innovation at the intersection of form and function.






Dallas, TX, USA

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