BYLT Basics was founded in 2016 by Eric Mear in Costa Mesa, California. The name “BYLT” is short for “Build Your Life Today” and reflects the brand’s mission to offer clothing that instills confidence and empowers customers in their daily routines.
Initially focused on men’s basics like T-shirts, hoodies, and joggers made from advanced fabrics such as modal and Supima cotton, BYLT quickly gained traction through collaborations with athletes like Grayson Allen and, more recently, Mike Tyson.
By 2019, the brand expanded its offerings to include women’s apparel and accessories, sticking to its clean, functional design. BYLT introduced a children’s line a year later, growing into a family-friendly label. With products now available online and through major retailers like Nordstrom and shipping to over 50 countries, BYLT has become a true omnichannel brand. In 2022, they opened the first retail store in Venice, California.
What makes BYLT stand out is its commitment to both quality and transparency. The brand controls its entire production process, from design to manufacturing, cutting out middlemen and passing savings directly to customers. Most items, priced affordably between $20 and $30, are made from premium fabrics like organic cotton and eco-friendly modal.
BYLT is also dedicated to sustainability, partnering with factories that follow strict guidelines on worker safety, chemical use, and waste management. By choosing renewable fabrics and eco-conscious practices, BYLT ensures that its clothing lasts longer, creating less waste.
Since its beginnings as a men’s basics brand, BYLT has become a trusted label for men, women, and children. It remains committed to delivering well-made, comfortable clothing while remaining transparent, affordable, and sustainable.
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