Athleisure Fabric Technology is Stretching the Boundaries of Activewear Innovation
Athleisure wear has recently seen a major rise in popularity among consumers. What used to be reserved for the gym or casual weekend wear has now become a mainstay in the modern professional male wardrobe.
GoldFusion by Rhone Powers High-Tech Athletic Apparel
Rhone Apparel’s proprietary GoldFusion technology represents a cutting-edge advancement aiming to elevate performance attributes for premium activewear.
What is Durable Water Repellent (DWR) and Why it Works for Athleisure Wear
Durable Water Repellent (DWR) is a coating added to fabrics to make them water-resistant (hydrophobic). DWR is commonly used in outdoor and performance wear, allowing fabrics to shed water, keeping the material lightweight, and speeding up drying time.
Exploring Hologenix’s Innovative Celliant Technology
Celliant is a groundbreaking synthetic textile technology developed by material scientists at Hologenix.
Moisture-Wicking Fabric: The Key Ingredient to Athleisure Wear
As we push our bodies during workouts or outdoor adventures, keeping cool and dry is key to powering through without distraction.
Western Rise Evolution Pants Review: A Wardrobe Staple in 2024
Alex Costa from Modern Man TV highlights the Evolution Pants from Western Rise in this 4-minute video review.
Vuori vs Lululemon: Comparing the Titans of Athleisure Wear
Vuori and Lululemon are two of the leading athleisure brands in the world. Well, they at least get most of the media attention, and rightfully so.
Lululemon is a legacy brand and was the first to market to capture the loyalty of fitness enthusiasts and style-conscious consumers. Meanwhile, Vuori has slowly crept up the brand hierarchy and is now valued at $4 Billion.
Despite their contrasting roots, these brands continually redefine activewear with relentless innovation and design, embodying how modern men want to live and dress. Both brands have expanded their clothing line for both men and women. Smart move.
Western Rise AirLoft Jacket: Product Spotlight
The Western Rise AirLoft Jacket is designed collaboratively by chemists and tested by athletes. It emphasizes functionality with its temperature regulation, breathability, and water resistance.
Western Rise Evolution Pants: Product Spotlight
The Western Rise Evolution Pants 2.0 features a unique Evolution® fabric, a mix of 90% Nylon and 10% Elastane, engineered to be lightweight, breathable, and stretchable in all four directions.
Lululemon ABC Pants: Product Spotlight
Lululemon’s ABC Pants offer a classic chino style with a design incorporating a significant amount of stretch, ensuring comfort in the office, on the golf course, or during other activities.
