TheStreet.com dropped this headline about a call to boycott Alo Yoga. Several small local outlets syndicated the piece, but it hasn’t caught on in larger media outlets. Of course, this sparked some initial conversation from the internet–TikTok stitched it with doom‑music, Reddit debated leggings like they were diplomatic treaties, and there were a few shares of the article on X and BlueSky.
I was curious. I work in data and analytics, so I interrogated the data.
And the truth is, there was no data to interrogate. I use a social listening platform with a really long search query to see if I can find what could be sparking this alleged boycott. There were fewer than 100 total posts in the last 30 days. That’s fewer than the daily griping about a slow internet connection or a dropped mobile signal. It’s also less than last week’s moaning over oat‑milk shortages. The data doesn’t scream boycott at all. It barely mutters. And there are no links in the article, just a few quotes and the names of subreddits.
I don’t understand why the article was even written in the first place. I can only imagine what the Alo PR team was thinking when this article dropped.
How We Got Here
Every athleisure label has its share of grumpy shoppers. Seams split, fabrics pill, and sometimes retail workers have a bad attitude. Vuori, Lululemon, Nike—name the brand, and you’ll find a subreddit full of receipts. And sometimes it’s their fault.
Alo is no exception. Quality complaints have trailed the company for months: threads pop, prices inch upward, and reps sometimes snap back. These are garden‑variety retail headaches, not pitchfork material. The boycott conversation only unfurled after the article dropped. In short, the outrage followed the headline, not the other way around. Weird.
Just today, I walked by Alo Yoga in Valley Fair Mall in the Bay Area. It was packed. No picket signs, no angry customers, no one shouting from their rooftops to boycott the brand.
Oh, and read this if you’re curious about who owns Alo Yoga and how deep those pockets run.
Numbers vs Noise
Real boycotts dent sales. Remember the great Lululemon sheer‑pants fiasco? Customer traffic dropped, stock slipped, and executives issued apologies. Well, that was over a decade ago, but there was a lot of media coverage for almost two years after the fact.
If you are a customer, keep calm. You probably had no clue about this drama. Verify with numbers before ditching a label that still fits your yoga mat budget. If you manage a brand and work in PR, track sentiment daily, but do not let a headline drive long‑term strategy. In fact, I’d argue that traditional media is losing influence for reasons like this.
Until the conversation climbs past anecdote and mirrors real‑world behavior, calling this a boycott feels premature and dumb. Maybe it’s a personal vendetta, I don’t know. Seems like it was made up.
Let’s get back to business and check out my favorite pieces from Alo Yoga below.
Top Picks: Alo Yoga Clothing
Competitive Outlook: Lululemon Alternatives like BYLT Basics, Cuts Clothing, and Alo Yoga provide high-quality athleisure wear that combines comfort with a stylish edge, all at competitive prices.
ABOUT THE AUTHOR
Michael Brito
Michael Brito is the editor-in-chief for Athleisure Wear for Men (AW). He launched this site in 2024 as a hobby. He’s a TEDx speaker and leads global analytics for Zeno Group, an integrated communication agency. Connect with him on social media.
