Alo Yoga was founded in 2007 by Danny Harris and Marco DeGeorge in Los Angeles. The company remains privately owned by its co-founders, who also serve as co-CEOs.
Alo Yoga operates under the parent company “Color Image Apparel,” which is also owned by Harris and DeGeorge. The brand has experienced remarkable growth, with sales surging from $200 million in 2020 to over $1 billion in 2022.
Recently, the co-founders hired investment bank Moelis to explore options that could potentially value Alo Yoga at an impressive $10 billion. Despite this high valuation, the company remains privately held, with Harris and DeGeorge maintaining majority ownership.
Is Alo Yoga Publicly Traded?
As of 2025, no, it is not publicly traded yet. But watch this discussion about Alo Yoga’s potential valuation.
Although Alo Yoga has seen tremendous success and growth, the company is not publicly traded on any stock exchange. It remains a privately held entity with no immediate IPO plans. While the co-founders are considering various investment options, such as selling a stake to private equity firms or sovereign wealth funds, an IPO does not seem to be on the horizon in the near future.
There has been some speculation on Reddit about the possibility of Alo Yoga going public within the next 2-3 years. Still, an employee suggests that the company is not yet ready for such a move. Alo Yoga operates as a private company, focusing on maintaining control and exploring private investment opportunities rather than pursuing a public listing.
What does Alo stand for?
The “Alo” in Alo Yoga means Air, Land, and Ocean. This reflects their commitment to environmental awareness and the belief that mindful practices depend on a healthy environment. They back up this commitment by running solar-powered facilities, using comprehensive recycling programs, and sticking to ethical production standards.
The company has also grown beyond yoga apparel, branching into wellness products and digital fitness through platforms like Alo Moves. Its broader mission encourages mindful movement and a lifestyle in tune with nature.
Either way, we love their gear, and so should you.
Top Picks: Alo Yoga Clothing
Competitive Outlook: Lululemon Alternatives like BYLT Basics, Cuts Clothing, and Alo Yoga provide high-quality athleisure wear that combines comfort with a stylish edge, all at competitive prices.
