Twillory was established in 2014 and emerged from the collaboration of Eli Blumstein, Harry Cedarbaum, and Ricardo Goldschmidt. This brand stands out for its innovative approach to menswear, combining a rich heritage with a forward-thinking vision.

Both founders have deep roots in the garment industry. Ricardo’s connection to his family’s four-generation textile business, Byblos, set out to redefine performance menswear with high-quality, comfortable, and practical clothing options. They introduced a line that includes performance shirts, pants, and athleisure, all characterized by their commitment to better fabrics, fits, and fair pricing.

Twillory’s SafeCotton, for example, marks a significant innovation in the industry. It offers non-iron shirts free from formaldehyde, ensuring durability and addressing health concerns associated with traditional non-iron treatments. The brand’s approach to creating versatile, functional garments reflects a dedication to meeting the modern man’s needs without compromising style or comfort.