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True Grit

American Clothing Brand
Brand Profile

In a sea of clothing brands chasing trends, California-based True Grit Clothing has quietly carved out a niche since 1990 by fusing European-style fabrics and quality with rugged American outdoor style. This unusual blend of influences has allowed True Grit to pioneer multiple categories while retaining devoted multi-generational fans.

Rather than designing solely for runways or hype beasts, the brand focuses on creating durable, comfortable everyday pieces that break in beautifully over time. The debut offerings back in the early 90s integrated classic casual silhouettes with denim-inspired details and trims but constructed them from globe-spanning imported fabrics typically reserved for luxury brands.

These thoughtfully designed hybrids evoked a favorite worn-in jean jacket or trusty flannel shirt, yet with elevated fabric heft and tailored precision more expected from Italian tailors. They were fusing new and old-world sensibilities while speaking to True Grit’s California calm confidence through timeless American staples.

That compelling mix of influences continues today, evidenced by the intriguing blend of offerings crossing the brand’s product line. Rugged utility pieces like military-inspired field jackets share space with polished button-downs or sleek, waterproof Chelsea boots suitable for weekend vineyard trips. The range successfully retains True Grit’s adventurous spirit while expanding its repertoire across casual and refined wardrobe needs.

Within the outerwear offerings alone, everything from SoCal-approved fleece pullovers perfect for bonfires with friends to lightweight thermal puffers equipped for snow-capped peak ascents. Yet even with forays into performance categories, the brand’s products stay grounded in a relatable, unpretentious style, avoiding the tactical-obsessed realm of many competitors.

Thirty years in the market have seen True Grit Clothing pioneer multiple future classics, like sparking the wide-reaching Sherpa fleece craze in 2013 ahead of most competition. This consistent ability to reinterpret Americana through modern fits and fabrics helps explain the brand’s multi-generational appeal.

Moving forward, expect True Grit Clothing to keep pioneering that intriguing intersection between beloved casualwear and updated contemporary sensibilities we never knew we needed. The brand faithfully delivers this same reliable adventure year after year.






Newport Beach, Ca, USA

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