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True Classic

American Clothing Brand
Brand Profile

True Classic Tees presents a compelling growth story and commitment to product quality and social responsibility. Founded in 2018 by Ryan, True Classic began to offer well-fitting, high-quality t-shirts at accessible prices. Ryan’s vision was to enhance the everyday man’s wardrobe with t-shirts that looked good and felt right.

In 2019, Nick and Matt joined Ryan as partners, and True Classic released its first crew neck t-shirt in six colors. The brand saw significant growth in 2020-21, marking a milestone of $100 million in just two years while remaining profitable and self-funded. In 2022, the brand expanded globally to 192 countries and diversified its product range to include activewear and men’s bottoms, signifying its commitment to meeting diverse clothing needs. True Classic also opened five retail stores, allowing customers to experience the brand’s unique offerings in person.

True Classic Tees has a strong social commitment deeply rooted in Ryan’s family’s military background. The brand started partnering with the Tiny House Project, addressing veteran homelessness, and later expanded its charitable reach to other shelters, schools, and needy communities. Their charitable initiatives are responsive to the current needs of communities, whether it’s aiding in natural disasters, supporting education, or helping the homeless.

True Classic’s journey is a testament to the power of a clear vision and commitment to quality and social responsibility. From a simple idea to a global presence, the brand continues to evolve, always staying true to its founding principles.

Industries

Clothing

Founded

2010

HEADQUARTERS

Los Angeles, Ca, USA

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