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TravisMatthew

American Clothing Brand
Brand Profile

Founded in 2007 by avid golfer Travis Brasher, TravisMathew Clothing originated as a golf-inspired lifestyle brand in Southern California. Brasher’s initial vision centered on crafting versatile apparel marrying laidback comfort with sophistication.

In 2017, Callaway Golf acquired the niche startup in a landmark $125.5 million deal under the leadership of CEO Ryan Ellis. Onboarded in 2007 as TravisMathew’s first employee, Ellis steadily took the helm over an 11+ year tenure spanning nearly every department.

The acquisition enabled TravisMathew’s rapid expansion into complete lifestyle apparel targeting men and women. Today, offerings range from t-shirts and polos to hats, footwear, and premium denim. Buoyed by Ellis’ intimate brand focus and VP of Marketing Leif Sunderland’s early involvement, TravisMathew achieved over $300 million in 2022 sales.

With callouts like fabric innovation and strategic retail partnerships, TravisMathew joins established apparel labels. The brand additionally sets its sights on a $1 billion valuation through consistent 30% annual growth.

While products uphold a dedication to quality and performance, Ellis spearheads an evolution beyond TravisMathew’s niche golf roots. His leadership nurtures a culture advancing Californian sophistication into broader men’s sports and lifestyle apparel. Anchored in versatile wearability and expanding retail availability, the brand continues innovating while staying loyal to its laidback origins.

Industries

Clothing

Founded

2007

HEADQUARTERS

Huntington Beach, CA, USA

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