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Italian Eyewear Brand
Brand Profile

Ray-Ban, the iconic sunglasses brand, was founded in 1937 by the American company Bausch & Lomb. The brand’s creation stemmed from a collaboration with Colonel John A. Macready of the US Army Air Corps, who sought to develop sunglasses that would reduce the intense blue and white hues experienced by pilots.

This led to the development of the first Ray-Ban Aviator sunglasses, designed with green lenses to cut glare and improve visibility at high altitudes.

Over the decades, Ray-Ban has established itself as a symbol of timeless style and quality. In 1999, Bausch & Lomb sold Ray-Ban to the Italian eyewear conglomerate Luxottica Group for $640 million.

This acquisition allowed Ray-Ban to expand its product lines and maintain its reputation for high-quality craftsmanship and innovative designs. Notable lines include the Wayfarer and the more recent Ray-Ban Stories smart glasses, developed in partnership with Facebook, which feature built-in cameras and Bluetooth earphones.

Ray-Ban’s headquarters is in Arkansas, with over 55,000 employees under the Luxottica umbrella worldwide. The brand has remained relevant through continuous innovation, such as introducing customizable eyewear options and developing lightweight, durable materials like carbon fiber for its frames.

Ray-Ban’s marketing strategies have played a significant role in its enduring appeal. The brand’s association with Hollywood and popular culture has made it a staple in movies and among celebrities, further cementing its status as a fashion icon. Additionally, Ray-Ban has effectively utilized influencer collaborations and creative campaigns to connect with newer generations, reinforcing its brand loyalty.






Milan, Italy

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