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Unbound Merino

Canadian Clothing Brand
Brand Profile

For founder Dan Demsky and his two lifelong buddies, the early days of Unbound Merino can be traced back to carefree high school road trips. Following their favorite bands across the country cultivated their taste for adventure on the open road. During their travels, they uncovered the incredible capabilities of Merino wool — a high-tech fabric that seemed hand-crafted for non-stop globetrotters.

Yet amidst all the outdoor brands flaunting Merino threads, the trio noticed a gap: None focused exclusively on crafting versatile, stylish pieces for travelers seamlessly transitioning from daytime excursions to evenings out. They envisioned a capsule collection marrying performance and aesthetics — apparel equal parts exploration-ready and happy hour-worthy.

In 2016, these three friends channeled their shared passion into a mission: Engineer hardworking yet handsome gear for the modern wanderer always chasing the next thrill.

After digging deep into Merino’s technical properties, Demsky and crew teamed up with ethical manufacturers to balance durability and design. Unbound Merino aimed not just to simplify packing but to do so without sacrificing style, comfort, or responsibility.

Their capsule line, focused on base layers like crewneck tees, pullovers, and accessories, uses Merino wool intrinsically designed for life on the move. Unbound’s classic T-shirt made from a Merino/nylon/spandex blend is noted for its breathability, structure, and resistance to odor after repeated wear — prime features for adventurers periodically washing items. The hoodie constructed using similar proportions and principles adds lightweight warmth that is ideal for variable conditions.

Yet high-tech properties never displace ethics. Unbound Merino upholds stringent, responsible sourcing standards, exclusively partnering with mulesing-free stations in Australia, preserving sheep welfare and grazing lands. Unbound Merino creates sustainable and stylish gear for adventurous travelers who value durability.

Industries

Clothing

Founded

2016

HEADQUARTERS

Toronto, Canada

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