Skims isn’t just a celebrity-backed brand. It’s a full-on cultural movement. Launched in 2019 by Kim Kardashian, Jens Grede, and Emma Grede, Skims made its name in shapewear but quickly widened the lens. Think bodysuits, underwear, loungewear, dresses, and now men’s basics. The product range is deep and intentional. Sizes run from XXS to 5XL. Shades actually match real skin tones. Finally.

If you were wondering when they jumped into men’s, that happened in October 2023. Skims dropped a full men’s line with cotton basics, performance gear, and stretch essentials. Big names like Neymar Jr., Shai Gilgeous-Alexander, and Nick Bosa helped hype the launch. So yeah, they didn’t tiptoe in. They kicked the door open.

But the real flex? Skims made inclusivity a priority from day one. The campaigns are full of people who actually look like you. Different bodies. Different tones. No tokenism. They also started working with SuperCircle to recycle used garments and cut down on waste. Big move for a brand built on bodycon fabrics.

Kim still serves as creative director, pushing the visuals and big-picture vibes. Jens Grede is the CEO and keeps the engine humming. Their partnership mixes influence with execution. That’s rare. And it’s working.